Chelsea’s £150m Valuation of Women’s Team Met with Scepticism from Finance Experts

Chelsea’s decision to value their women’s team at over £150 million to avoid a PSR breach has raised eyebrows among financial experts, who suggest the figure far exceeds realistic market estimates.

Original Source
The Times
Written by
Craig 'Tosh' McKinnon
2 Apr
8:47
Business

The1905.Club Summary

Chelsea’s sale of their women’s team to their parent company — at a reported value of over £150 million — helped the club avoid breaching the Premier League’s Profitability and Sustainability Rules (PSR). However, football finance analysts have cast doubt on the legitimacy of that valuation, which they suggest is significantly inflated compared to industry norms. Experts believe a more realistic estimate would be between £20 million and £80 million.

While Chelsea have not broken any rules, critics argue the valuation was used as a strategic accounting move to cover substantial losses elsewhere. The club justifies the figure by pointing to the women’s team's dominance in the WSL, global brand, and ownership of their stadium. Nonetheless, comparisons to the more commercially lucrative NWSL in the US have drawn scrutiny, and UEFA may take a different view as their rules prohibit such intra-group sales from counting towards financial compliance.

Key Points

  • Chelsea valued their women’s team at over £150 million to aid PSR compliance, contributing to a reported £198.7 million profit from internal asset sales.
  • Football finance expert Kieran Maguire suggests a realistic valuation would be £20–30 million, with others putting the range at £50–80 million.
  • The valuation represents a revenue multiple nearly five times higher than when Chelsea’s men's team was sold in 2022.
  • Experts believe the club used the valuation as a strategic move to close a financial gap and remain PSR compliant.
  • UEFA rules differ from the Premier League and may not accept such asset transfers for financial fair play purposes.
  • Chelsea defend the figure, citing audited assessments, the team’s winning history, Kingsmeadow stadium ownership, and London location.
  • Women’s football is experiencing rapid commercial growth, allowing clubs more flexibility in assigning value to their teams.
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    Written by 
    Craig 'Tosh' McKinnon
    Co-founder of The1905Club. A life long Chelsea fan and season ticket holder for over twenty years. Now residing in Poland, this doesn't stop Tosh from watching every minute of every game.
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