Chelsea’s ability to attract top-tier transfer targets this summer will depend on securing Champions League football, financial gains from the Club World Cup, and securing a front-of-shirt sponsor.
Chelsea’s summer transfer strategy will be heavily influenced by their ability to qualify for next season’s Champions League, with financial constraints and Profit and Sustainability Rules (PSR) limiting spending. The club is also placing significant importance on the Club World Cup, where prize money could range from £100m to £1bn, making it a key factor in determining the calibre of players they can target. Additionally, securing a front-of-shirt sponsor before the CWC is a priority, as a strong brand partnership could further enhance their spending power.
While high-profile names like Benjamin Šeško remain on the club’s radar, sources suggest he favours other clubs, such as Arsenal. More financially cautious options, like Liam Delap, may be pursued if revenue streams do not improve. Chelsea must also generate funds through player sales to comply with PSR, meaning squad changes are inevitable. Champions League qualification remains the club’s top priority, with no one at the club considered "untouchable" under the current ownership.
